Skip to content

Your Cart

Shop Best Sellers for
Men or Women.


Your cart is empty.

Article: Do Not Read This

Do Not Read This

I had a feeling you would read this despite the line above!

Like me, you’re a rule breaker. I respect that…

BUT there are 11 rules we do our damnedest never to break— The Rules of The Few.

With everything going on, I thought this morning would be a great time to remind you of them.

We live by these rules to lead by example. Our work shapes our world.

The Rules of The Few

  1. Do not be entitled. Earn everything
  2. To get, give. Always extend your giving hand first.
  3. Bring “The Few Energy”. In every moment, exude grit, gratitude, and go.
  4. Prefer pain. Comfort is a slow death.
  5. If you risk nothing, you risk everything. Always choose risk over regret.
  6. Luck favors hard workers. Make your own luck.
  7. Die growing. Pledge growth to your grave.
  8. Plan your day. No plan, no progress.
  9. Choose effort over your excuses and emotions. Always.
  10. Restore the dignity of hard work. Be one of The Few.
  11. You are who you hunt with. Surround yourself with The Few.

Also, I’ve been considering an amendment to our rules… so I have a quick question for you.

If you were to add a rule, what would it be?

Looking forward to your reply!

Joey

B.T.W.

Caroline includes a free Rules of The Few magnet in every order she packs at FWH HQ.

The magnet is custom-cut of durable vinyl for indoor/outdoor use, and, of course, it’s Made in the USA. 🇺🇸

I want you to be one of The Few. Here's how you do it.

And this is what to wear while you do it.

Read more

Trump vs. Kamala vs. Wu-Tang

Have you ever driven 75 mph on the New York Thruway while getting repeatedly punched in the face? I did it this weekend, and it was glorious! (Can you sense my sarcasm?) During my 375-mile drive...

Read more

This Kills Me

I heard the #1 thing I cannot stomach hearing from The Few yesterday. It kills me… a piece of me dies when something like this is said to me: “I’m not one of The Few yet, but I have lost 20 lbs.! ...

Read more