THE

HABIT

TEE

"STARVE YOUR DISTRACTIONS, 

FEED YOUR FOCUS."

THE

SKETCH

"YOUR TIME HERE IS FINITE

AND

YOUR LIFE IS THE CONSEQUENCE

OF YOUR HABITS."

THE

STORY

OUR MOST PURPOSEFUL

COLLABORATION TO DATE

OUR HABIT TEE IS OUR MOST PURPOSEFUL COLLABORATION TO DATE.

IN PARTNERSHIP WITH VETERAN-OWNED NON-PROFIT

CONSEQUENCE OF HABIT (COH),

WE’VE DESIGNED THE PERFECT TEE

WITH A POWERFUL REMINDER.

COH IS DEDICATED TO RAISING OUR AWARENESS

OF THE IMPACT OUR HABITS ON OUR LIVES AND SOCIETY.

BELIEVE IT OR NOT, MOST OF US ARE NOT AWARE OF OUR OWN HABITS,

ESPECIALLY THE NEGATIVE ONES —

THE ONES WITH THE GREATEST CONSEQUENCES.

WE’RE ON AUTO-PILOT IN A DOPAMINE-DRIVEN,

DISTRACTION-RIVEN SOCIETY —

UNAWARE OF THE PERSONAL HABITS

SABOTAGING OUR HUMAN POTENTIAL

AND HIGHEST SELVES.

THIS MUST END.

I DESIGNED OUR HABIT TEE AS YOUR BOLD REMINDER THAT:

YOUR TIME HERE IS FINITE

AND

YOUR LIFE IS THE CONSEQUENCE OF YOUR HABITS.

LOOK, I’M GIVING IT TO YOU STRAIGHT:

YOU WILL DIE.

MORE ELOQUENTLY:

MEMENTO MORI.

I’M SURE YOU’RE FAMILIAR WITH THIS STOIC PHRASE…

MANY SAY IT,

BUT FEW LIVE IT.

ON THE HABIT TEE, I USED THE SKULL TO SYMBOLIZE THIS PHRASE,

AND AS A REMIND TO PRACTICE THIS REFLECTION.

LOOK CLOSELY AT IT THOUGH…

YOU’LL NOTICE THE EYES OF THE SKULL ARE A CLOCK AND A SUN.

I’LL EXPLAIN WHY…

SEE, YOU THINK YOU HAVE TIME TO BUILD POSITIVE HABITS.

THAT’S WHY:

YOU WAIT UNTIL JANUARY 1 TO START YOUR RESOLUTION, OR

YOU WAIT UNTIL AFTER A HOLIDAY TO START YOUR DIET,

YOU WAIT UNTIL YOU FEEL MOTIVATED TO START YOUR WORKOUT…

GET IT?

YOU ALWAYS WAIT TO START…

AND THIS IS THE KISS OF DEATH.

WAITING BECOMES A HABIT

AND WAITING HAS DIRE CONSEQUENCES.

WAITING IS NOT LIVING…

WAITING IS SIMPLY DYING.

THE TRUTH IS:

LIFE IS SHORT AND FRAGILE.

YOUR CLOCK IS TICKING AND

YOU MUST ACT WITH URGENCY.

THE GOOD NEWS?

NO MATTER THE RESULT OF YESTERDAY,

WITH EACH RISE OF THE SUN,

YOU HAVE A NEW OPPORTUNITY TODAY

TO BUILD POSITIVE HABITS.

HABITS THAT HARNESS YOUR FULL HUMAN POTENTIAL.

HABITS THAT BRING YOU CLOSER TO MEETING YOUR HIGHEST SELF.

HOW?

FOCUS.

STARVE YOUR DISTRACTIONS —

THEY ARE THE ROOT OF YOUR NEGATIVE HABITS

AND NOTHING POSITIVE WILL BLOSSOM FROM THEM.

FEED YOUR FOCUS.

THE HABIT TEE

FEW WILL HUNT IS FAMILY OWNED AND OPERATED,

GUARANTEEING THEIR WORKS WITH A

100-DAY 100% MONEY-BACK PLEDGE