Few Will Hunt® restores the dignity of hard work by physically and mentally outfitting the world’s hardest workers.
It all started in 2017.
For a year straight, two cousins, Joey and Drew, spent their daily commutes through the gritty streets of Philadelphia on the phone together.
On these calls, they talked about business and life — especially the concerning trends of self-entitlement and shortcut-seeking that they were witnessing in society.
These trends made them feel alone in an ever-softening world. “Are we the only ones that still believe in the power of hard work?”, Drew asked. Joey responded, “It’s like we say at my hunting cabin — everybody wants to eat, but few will hunt.”
This statement perfectly summed up their frustrations with society. It became their mantra.
Everybody wants the fit body, the big promotion, the good life, the successful business… but very, very few people are willing to work hard, risk, and suffer for these results.
In that moment, they made a pact.
Through their own hard work, they would start a countermovement to put society back on track. Aptly named Few Will Hunt®, their movement would leave a lasting impression on the world by restoring the dignity of hard work.
That same night, Joey (from the tech industry) designed a t-shirt with their mantra and Drew (already in the apparel industry) put it into production. This first, humble Few Will Hunt t-shirt would serve as the flag for their movement.