FWH Origin Story
“Are we the only ones left that still believe in the hard work?”
In 2017, my cousin Drew and I spent our commutes through the mean streets of Philadelphia on the phone together.
To and from our day jobs, we’d talk about business and life— each and every day.
Two common themes always came up during our conversations:
- People were becoming more and more entitled
- People were looking for more and more shortcuts
We witnessed these things in our circles, offices, and neighborhoods.
They enraged us.
People actually thought that they deserved great promotions, great income, great bodies— overall great lives— without working hard for them.
Don’t get me wrong. I’m all for everyone getting the most out of life… but we all know that that takes: hard work, sacrifice, risk, and discipline.
It seemed like people no longer saw the power and dignity in a hard day’s work.
Raised in middle-class, blue-collar homes, Drew and I felt aggravated and alone in this “microwave” society.
“Are we the only ones left that still believe in the hard work?”, Drew asked.
I remember the surge of energy I felt when Drew asked this question. I gripped the leather on my steeting wheel, and paused.
Then I replied, “It’s like we say at my hunting cabin — everybody wants to eat, but few will hunt.”
Boom. There it was!
This statement perfectly summed up our frustrations with society. It became our "mantra"– our rallying cry.
Everybody wants the fit body, the big promotion, the good life, the successful business… but very, very few people are willing to work hard, risk, and sacrifice for these results.
In that moment, we committed to starting a community. It would be the "world's largest community of hard workers". We would be "The Few" and it would be called Few Will Hunt.
Our mission would be to put society back on track...
The Few would restore the dignity of hard work.
That night, I designed a t-shirt (not too shabby for a tech guy) with our mantra and Drew (who was already in the apparel industry) put it into production.
This O.G. Few Will Hunt t-shirt would serve as the flag for our community. The uniform for the world's hardest workers— The Few.
We created an Instagram page and started writing posts about working hard, embracing risk, enduring pain, and sticking it out until you reach your goals.
Our content started to attract like-minded, hard-working people and, suddenly, Drew and I weren’t so alone. There was hope!
By practicing what we were preached, our community was slowly yet clearly starting to build and impact society.
Then. something super unexpected happened.
Our community members started asking for t-shirts with content from our hard-hitting posts on it.
They didn’t want to just read it; they wanted to wear it!
They wanted to represent Few Will Hunt while they worked hard on their dreams.
Drew and I saw this as our chance to pour gasoline on the Few Will Hunt mission and spread it like wildfire.
This was our chance to change the world.
Drew and I began working tirelessly to design and develop the best lifestyle apparel and fightwear in the game…
And, well, you know the rest.
Here we are, present day, and we’re still working tirelessly — now alongside you and a community of almost 200,000 hard workers across 75 countries from around the world.
We’re creating real societal change together— by first changing ourselves.
Drew and I are immensely grateful for this opportunity…
And we’re just getting started!
Talk soon,
Joey
P.S. If you're new to Few Will Hunt, get your free daily reminder keychain on me today.
