OCTOBER 2022 FWH 30-FOR-30

OCTOBER 2022 FWH 30-FOR-30

Announcing…

OCTOBER 2022 FWH 30-FOR-30

We’re bringing the burpees.

DO 30 BURPEES FOR 30 STRAIGHT DAYS

Complete this month's 30-for-30 and receive a one-time 30% off code that never expires.

Simple. (But not easy!)

Here are 5 simple 30-for-30 ground rules:

Rule #1 If you miss a day, you're out of the challenge.

Rule #2 If you miss a day, you're out of the challenge.

Yes, Rule #2 reinforces Rule #1. (And I just went Fight Club on you.)

You're doing 30 of something (i.e., reading for 30 minutes) for 30 consecutive days…

No exceptions.

If you get kicked out of the challenge for missing a day,

We suggest donating $30 to your favorite charity.

We support many veteran, youth, and animal rescue causes, so we'll suggest one if ya need it. :)

Rule #3 Modifying is OK… quitting is NOT.

 

Rule #4 Mark off your completed day on your FWH 30-for-30 Tracker and post it in your story/feed.

Peep our Instagram story right now to screenshot your FWH 30-for-30 Tracker. You can also download it here.

Rule #5 WHEN (not if) you complete the monthly challenge, DM us your completed Tracker, and we'll respond with your 30% off code.

Any questions? DM us!

Joey

Download the FWH 30-for-30 Tracker here.

Joey Bowen

FWH Friday is changing

I gazed at the letter envelope on the passenger seat of my Thunderbird —

Knowing that when it ripped open,

My life would change forever.

“To improve is to change”, I affirmed.

Then, I snatched the envelope, marched into my office,

And I resigned.

That was 2005 and everything in my life was changing —

My family, friends, relationships, career…

And my identity.

For 17 years since that moment, I’ve ruled myself by that short affirmation:

“To improve is to change”

I speak it often when frustratingly hitting a ceiling, wall, plateau…

And, again and again, it helps me arrive at a powerful truth:

“Change is the law of life. Change now. It’s time.”

Change is the only constant, 

And, when constantly embraced, 

It leads to constant improvement.

Change has been on my mind this week because 

We’re changing how we do FWH Friday —

In the name of improvement!

Moving forward, we will no longer drop gear every FWH Friday — 

Our only guaranteed drop will be the last FWH Friday of every month.

Why?

We’re changing the schedule to serve you better —

Taking the time to create bigger, better monthly drops… 

Full of brand new gear with our hard-hitting messages that you love.

Never fear… I’ll continue to deliver a deal (and discipline!) to you every FWH Friday

And we'll surprise you with a flash drop from time to time!

Speaking of surprises… let’s talk about today’s deal.

Since this is our last weekly FWH Friday drop, 

We’re going out with a BANG —

Our site-wide 20% Off + Free Shipping sale starts NOW.

Use code EAGLE20 to take 20% OFF everything and get FREE SHIPPING.

(This means up to 50% off Last Call gear!)

We can only afford to run this sale for less than 24 hours,

So cop your gear today before 11:59 pm EST.

BONUS: In honor of International Coffee Day, your order comes with an Essential Latte from our friends at STRONG Coffee Company.

A strong sale and STRONG Coffee? Can’t beat that!

While you’re filling your cart, check out today’s drops:

Our much-loved FWH Performance Cap — now in Cool Blue

And...

FWH Polos! Black, gray, or blue — they’re perfect for the office or the links

One more thing...

October’s 30-for-30 challenge is 30 consecutive days of 30 burpees —

And it begins tomorrow! Hit our blog for details.

To change!

Joey

Joey Bowen
SEPTEMBER 2022 FWH 30-FOR-30

SEPTEMBER 2022 FWH 30-FOR-30

Run 1 mile.

Do 100 pull-ups.

Do 200 push-ups.

Do 300 squats.

Run 1 mile.

Could you do this workout?

Now… how about doing it for 365 days in a row?

I know —

Who in their right mind would undertake that challenge?

Dew Spicher.

That’s who.

Dew is an OG FWH Community member and ambassador

And he’s committed to completing this workout (called “Murph”) for 365 consecutive days.

He’s well into his journey and just completed day 92!

Murph is named after Navy Lieutenant Michael Murphy, who was killed in action in Afghanistan on June 28th, 2005.

Fitness enthusiasts worldwide complete Murph on Memorial Day weekend each year,

Honoring the men and women of the armed forces who have sacrificed their lives in defense of our freedom.

Dew is maxing this out…

And I love that about him!

With his 365 days of Murph personal challenge, his goal is to raise awareness and support for our military and LEO communities —

Not just for ONE weekend of a year,

But EVERY DAY for an entire year.

The FWH HQ Team fully supports his goal,

And we’re so inspired by him —

That we scrapped our original plan for this month’s 30-for-30

And retooled it to bring even more awareness to what Dew is doing!

Without further a-Dew (see what I did there) —

The September 2022 FWH 30-for-30 Challenge is…

Complete this mini-Murph for 30 consecutive days:

Run 1/4 mile
Do 10 sit-ups
Do 10 push-ups
Do 10 squats
Run 1/4 mile

Follow Dew on his journey and learn how to support his featured veteran and LEO organizations here.

And remember!

Complete this month's 30-for-30 and receive a one-time 30% off code that never expires.

Simple. (But not easy!)

Here are 5 simple 30-for-30 ground rules:

Rule #1 If you miss a day, you're out of the challenge.

Rule #2 If you miss a day, you're out of the challenge.

Yes, Rule #2 reinforces Rule #1. (And I just went Fight Club on you.)

You're doing something (i.e., mini-Murph) for 30 consecutive days…

No exceptions.

If you get kicked out of the challenge for missing a day,

We suggest donating $30 to your favorite charity.

We support many veteran, youth, and animal rescue causes, so we'll suggest one if ya need it. :)

Rule #3 Modifying is OK… quitting is NOT.

Injured? Can’t run? Walk. Ruck. Crawl. 

Substitute if you must, but you must not quit.

Rule #4 Mark off your completed day on your FWH 30-for-30 Tracker and post it in your story/feed.

Peep our Instagram story right now to screenshot your FWH 30-for-30 Tracker. You can also download it here.

Rule #5 WHEN (not if) you complete the monthly challenge, DM us your completed Tracker, and we'll respond with your 30% off code.

Any questions? DM us!

Looking forward to crushing this month’s 30-for-30 with you!

Joey

P.S.

You can use Dew’s ambassador code DEW4MURPH for 15% off the gear you see in his daily Instagram Reels. Dew is donating all proceeds to fantastic orgs like Homes For Our Troops, LT Michael Murphy Scholarship Foundation, Mission 22, Adopt A Cop, and Fit 4 Duty!

Joey Bowen
AUGUST 2022 FWH 30-FOR-30

AUGUST 2022 FWH 30-FOR-30

Announcing…

AUGUST 2022 FWH 30-FOR-30

If you benefited from July’s push-up challenge, wait until you complete this month’s challenge:

READ FOR 30 MINUTES STRAIGHT FOR 30 STRAIGHT DAYS

Before you ask —

No audiobooks!

We highly recommend that you:

  • Read a non-fiction book that contains information you can use to better your life
  • Read with your phone or device in another room and place them in airplane/do not disturb mode
    • A recent study in the Journal for the Association of Consumer Research concluded that you don’t even have to be using your phone or device for it to negatively affect your capabilities, stating “the mere presence of these devices reduces cognitive capacity”.
  • Read in a quiet place with no distractions
  • Read at the same time each day

So why did we choose reading for this month’s 30-for-30 challenge?

Reading makes for a long, focused, and fulfilled life.

Its benefits are endless:

  • Reading requires our full concentration and focus (unlike mostly all other activities in our current society!)
  • Reading decreases stress, increases self-esteem, and slows mental decline as we age
  • Reading feeds our mind knowledge for our goals and simultaneously calms our mind for our wellbeing
  • Reading builds our attention span (which is under attack in today’s dopamine-snack-society)
  • People that read 3.5+ hours per week live nearly 25% longer than those who don’t read at all

Even with all of these benefits, over 27% of American haven’t read a book in the past year.

That won’t be us.

Join The Few as we read our way to a longer, calmer, better life this month.

Complete this month's 30-for-30 and receive a one-time 30% off code that never expires.

Simple. (But not easy!)

Here are 5 simple 30-for-30 ground rules:

Rule #1 If you miss a day, you're out of the challenge.

Rule #2 If you miss a day, you're out of the challenge.

Yes, Rule #2 reinforces Rule #1. (And I just went Fight Club on you.)

You're doing 30 of something (i.e., reading for 30 minutes) for 30 consecutive days…

No exceptions.

If you get kicked out of the challenge for missing a day,

We suggest donating $30 to your favorite charity.

We support many veteran, youth, and animal rescue causes, so we'll suggest one if ya need it. :)

Rule #3 Modifying is OK… quitting is NOT.

There are two hard rules though:

No audiobooks.

You must read for 30 minutes straight without distraction.

Rule #4 Mark off your completed day on your FWH 30-for-30 Tracker and post it in your story/feed.

Peep our Instagram story right now to screenshot your FWH 30-for-30 Tracker. You can also download it here.

Rule #5 WHEN (not if) you complete the monthly challenge, DM us your completed Tracker, and we'll respond with your 30% off code.

Any questions? DM us!

Joey

Download the FWH 30-for-30 Tracker here.

 

Joey Bowen

New & old photos of FWH HQ

 

Joey Bowen
FWH 30-for-30

FWH 30-for-30

Introducing the…

FEW WILL HUNT 30-for-30

This new program presents you with a monthly challenge ("a hard thing") to build

Your physical toughness,

Your mental toughness, and

Your relationships within the FWH community.

It’s all about leveling up your resilience and relationships!

It starts TODAY and 

July 2022's challenge is:

30 push-ups for 30 consecutive days

Complete this month's 30-for-30 and receive a one-time 30% off code that never expires.

Simple. (But not easy!)

Even if you're a push-up master like our good friend and former Navy Seal Ray "Cash" Care,

Life's chaos will attempt to throw off your consecutive streak —

But I know that you'll rise to the occasion,

Stay disciplined,

And get it done.

I'm crazy eager to see how our community responds to this challenge!!

WAIT, allow me to read your mind…….

You have questions.

Good.

I have answers.

Here are 5 simple 30-for-30 ground rules:

Rule #1 If you miss a day, you're out of the challenge.

Rule #2 If you miss a day, you're out of the challenge.

Yes, Rule #2 reinforces Rule #1. (And I just went Fight Club on you.)

You're doing 30 of something (i.e., push-ups) for 30 consecutive days…

No exceptions.

If you get kicked out of the challenge for missing a day, 

We suggest donating $30 to your favorite charity. 

We support many veteran, youth, and animal rescue causes, so we'll suggest one if ya need it. :)

Rule #3 Modifying is OK… quitting is NOT.

Can't do strict push-ups? Can only do 14 strict push-ups? That's OK. Modify the push-ups and make it to 30. 30-for-30 benefits are more than just physical; we want you to reap as many as possible.

Rule #4 Mark off your completed day on your FWH 30-for-30 Tracker and post it in your story/feed.

Peep our Instagram story right now to screenshot your FWH 30-for-30 Tracker. You can also download it here.

Rule #5 WHEN (not if) you complete the monthly challenge, DM us your completed Tracker, and we'll respond with your 30% off code.

This blog post will evolve and become a running Q&A for the FWH 30-for-30 as I receive more feedback and questions from our community members.

To creating change in our lives through consistency!

Joey

Download the FWH 30-for-30 Tracker here.

Joey Bowen

Removing Toxicity

“CUT out negativity like cancer!”

“DROP toxic people like bad habits!”

“END all relationships that don’t serve you!”

I see these statements on Instagram all the time…

Look, there is truth to them

BUT

What if there was a BETTER strategy to remove toxicity from your life

Without all this abrupt cutting, dropping, and ending of people?

A strategy that didn’t require you to dive DEEPER into their toxicity?

You know what I’m talking about…

We’ve both been there:

You go to cut a toxic person out of your circle and —

You’ve got to find the perfect time to approach them,

You’ve got to face more confrontation with them,

You’ve got to explain yourself endlessly to them

It’s exhausting… 

And then it doesn’t even work.

Good news, though.

There IS a better strategy, and it’s all about

PROXIMITY

Proximity to the people living their lives the way you aspire to live yours.

These people are already in your life…

I call them the “tenacious ones.”

They keep it positive consistently, or

They hit the gym consistently, or

They work hard consistently, or

They read consistently —

Get the pattern?

They’re the ones that consistently choose to live their potential,

Not waste it on toxicity like pessimism, gossip, and complaints.

So here’s my simple strategy:

Instead of focusing on removing time around toxic people,

Focus on adding time around tenacious people.

The rest will take care of itself.

The toxic ones will see how and with whom you spend your time…

And they’ll rise to join you, or they’ll fall away from you.

“But Joey, I don’t have any tenacious people in my life!”

You’re reading this, so…

You do.

You have The Few…

And you have me.

You can always hit reply here, or send me a text, or leave a comment on our post…

And I’ll send some nontoxic, tenacious energy right at you in my reply!

We’re also working on a way that The Few, you, and I can stay in closer proximity… IN-PERSON.

(Standby on this. It’s going to be groundbreaking.)

In the meantime, we’ll be attending the BEST personal and professional development events in the U.S.

So we can meet up in person and grow TOGETHER.

Like this Friday and Saturday, the FWH team and I will be at the High Performance Summit in Costa Mesa, CA.

Our good friends Bedros and Wes (the most tenacious dudes I know) are putting on this event, and they ALWAYS overdeliver —

So I’m strapping in for two epic days of learning how to do more, be more, and earn more in every area of life.

Hope to see you in the room with us!

Always in proximity to you,

Joey 

P.S. Check out the High Performance Summit agenda here. VIP sold out like lightning, but a few general seats are still available. 

We’ll have a dope FWH pop-up shop there, so you can swing by and hang with us!

Joey Bowen

Almost Lost My Cool

I just packed up to fly out to SoCal for a week of deep FWH work —

I'm pumped!

But, as I zippered my bag, I remembered how I almost lost my cool in the airport during my last trip there.

It all started when I chose a seat at my departure gate.

I'll explain.

I "met" a young guy who suffered from a chronic illness.

His illness prevented him from enjoying every aspect of life…

And it even made everyone around him switch seats.

Sounds terrible, right?

Sure is, but it's not what you think. His chronic illness was:

Complaining

Severe, chronic complaining. He had a bad case.

While I sat next to him, he complained to someone (a saint) over the phone (on speaker) for 20 minutes straight.

He covered everything from

"My feet hurt so bad, I want to cut them off"

To "I don't know if I'll make it to you, this travel might kill me first"

Mild discomfort all the way to impending death.

Woah.

(But, Joey, aren't you complaining about this complainer?

No, you need the painful details for the payoff. Please stick with me!)

While most people around him let their blood boil, I stayed cool and listened.

Not because I like to suffer (which I do), but because it was an opportunity to play my favorite game.

I call it the "reframe game".

It's my key to mental toughness, and I play it every day with myself.

This time, I had an opponent, which made it more interesting.

Here's how it's played —

When you're in a negative situation, shift your perspective and find one positive aspect in it. Simply put — look for the good.

My game with him went like this:

Him (out loud): "My feet hurt so bad, I want to cut them off"

Me (in my mind): "You HAVE feet, you can walk, you've even got on brand new Air Maxes"

Him: "I'm so bored, I want to poke my eyes out"

Me: "You can use the glowing rectangle in your palm to read about any topic known to man and build your skills… instantly"

Him: "I don't know if I'll make it to you, this travel might kill me first"

Me: "You're speaking to someone on the phone who cares for you, listens to you, and is eager to see you"

Get it?

My "reframe game" — known as reframing — isn't some woo-woo, positivity stuff.

See, when you change your perspective, it spurs a change in your behavior…

And, in turn, a change in your life's direction.

Several recent studies found it reduces depression, increases happiness, and enhances social relationships.

That's powerful stuff.

Know that I lose my game as much as I win it daily.

It's hard.

As The Few, we "do hard things", but sometimes we focus too much on doing physically hard things.

In actuality, the hardest things you do precede your physical activity…

You do them mentally, like reframing your negative circumstances into positive opportunities.

This builds your mental toughness, which sets the stage for how you show up and show out in the physical.

Your mental toughness is your power source, and it produces the most life-changing results for you.

So give my game a shot and play it with yourself today.

I'm confident you'll be happier and tougher after you do.

Talk soon,

Joey

Joey Bowen
Sticks & Stones

Sticks & Stones

Our community members e-mail me 24/7/365 —

AND I LOVE IT.

Sometimes I get 25 e-mails per day, and sometimes I get 2…

But reading them at night is always the highlight of my day.

Here’s one that I got yesterday from Alexandra:

“I just got my first shirt from you guys and wore it to the gym and got
numerous compliments. So I thank y’all! Definitely sent a bunch of people
in your direction. Also, I was curious if y’all had a military discount. No harm if not, but I figured it was worth the ask!”

I share her note with you for two reasons.

First, let’s look at this part:

“I just got my first shirt from you guys and wore it to the gym and got numerous compliments. So I thank y’all! Definitely sent a bunch of people in your direction.”

After reading this, I got an insane rush of gratitude for Alexandra and…

For YOU.

You’re not only out in this crazy world setting THE example of hard work with your actions,

But you’re also strengthening the FWH movement with your words.

Each time you send someone in FWH’s direction by

Talking about how our gear empowers you,

Sharing the FWH mindset Instagram posts, or

Leaving a review about our community and service —

Our movement gains momentum.

See, words are powerful.

This whole “stick and stones may break my bones but words will never
hurt me” thing…

I don’t buy it.

Words can create and words can destroy…

That’s the reality.

I see you out there using your words to create

Connection within our community,

Momentum within our movement, and, ultimately:

Change within our society.

And I speak for everyone at FWH HQ when I say:

Thank YOU for standing with The Few and furthering our mission of restoring the dignity of hard work with your actions and your words.

Now onto my second reason — I want to answer Alexandra’s question, which is the most-asked one I get:

“Also, I was curious if y’all had a military discount.”

YES, we do.

In fact, we offer a 20% off discount to Military, LEO, First Responders, Medical Professionals, Commercial Truckers, and more.

Why?

Day in and day out, these women and men lay the foundation of service that enables us to safely, securely, and freely serve you and the rest of the FWH community.

Check out all of our discounts here.

I hope this note of thanks kicked your day off to a great start…

Now go kill it!

With immense gratitude,

Joey
Joey Bowen
What’s behind the door?

What’s behind the door?

A few years ago, a coworker told me a short story about a king, a criminal, fear, and freedom.

The story really left a long-lasting impression on me.

In fact, I visualize the door from the story in my mind almost every single day.

Let me pass the story onto you — it goes like this:

A criminal was caught committing a crime and brought before a king for sentencing.

The king told him to choose between two punishments:

1. Hanging by rope OR

2. Taking whatever was behind an ominous, mysterious ironclad door

Without hesitation, the criminal chose the rope.

The king, not shocked, mumbled “everybody chooses the rope” while he ordered to have a noose put around the criminal’s neck.

Seeing the king’s reaction, the criminal asked:

"So… out of curiosity, what’s behind the door?”

The king paused then said:

“Freedom — but everybody is so fearful of the unknown that they immediately choose the rope.”

HOW TRUE!

I don’t know about you, but I believe that it’s unreasonable to be completely fearless —

To reach a point in your life where you never, ever feel fear.

Life is too dynamic nowadays.

Situations present themselves in a flash and leave you:

Fearing how your trying will end in failure

Fearing how you’re not good enough

Fearing how your ego or reputation will be bruised

The good news is, like many emotions, I do believe fear has its place…

AS A TOOL.

You just need a strategy to face it so it doesn’t completely overwhelm you.

If it does, you’re paralyzed…

And you’ll most certainly “choose the rope”.

When I’m facing the fear of a limiting belief, big lift, or business risk, here’s how I prevent the overwhelm:

(I call it the triple B strategy!)

I breathe to create space between me and my fear.

Just a sliver of space — a moment of detachment — and, in that space,

I bring awareness to the gift (yes, I said gift) that this fear is presenting to me, such as:

Increased brainpower to focus

Increased motivation to move

Increased opportunity to grow

And then comes the hard part:

I barrel towards the fear.

For you, it could be public speaking, learning a new skill in a group setting, starting a difficult conversation with a coworker, changing careers, ending a relationship —

Whatever it is, remember that fear doesn’t have to confine you…

It can actually be the thing that frees you.

If you value freedom as much as I do, give my strategy a shot and let me know if it helps you out!

Here’s to turning fears into freedom this year,

Joey

P.S. The Few United—our ambassador program—grew like crazy in 2021. If you’re committed to bettering yourself this year, check it out and apply! It's free to join and you'll get 15% off FWH gear and early access to all new releases.
Joey Bowen
Our Mission

Our Mission

Yo fellow Eagle!

I’m back in Philly, fresh off my Nashville trip.

I was there with the team as a sponsor of Vince Del Monte’s 2022 Fitness Business Summit.

It was an amazing event that provided TONS of value to the 450+ fitness professionals in attendance.

While there, I met many FWH community members in-person for the first time

And welcomed many new members into our movement. (Pumped for them!)

It was really a blast…

And then it got even better.

Vince was gracious enough to bring me on stage to speak about the origins of “Few Will Hunt”.

I didn’t do it though…

Well, I did get on stage,

BUT I felt compelled to speak about something more than just our name.

I spoke about our MISSION —

Why we were on it…

And what it meant for society.

Of course, we brought apparel with us to the event, but I was sure to tell the audience —

THE TRUTH IS…

We are so much more than an apparel company.

We’re a movement, specifically a countermovement, with a crystal clear mission.

See, in 2017, Drew and I founded Few Will Hunt because we felt —
ALONE.

We felt alone in a world of shortcuts, hacks, magic pills, success fairies, and entitlement.

Being from a hard-working, gritty Philly family, we subscribed to none of these things —

And, quite frankly, we were sick and tired of watching them

Soften and sap our society of its strength.

So what did we do about it?

We did what we do best:

We got to work.

We set a goal to ensure we, and those like us, would never feel alone again.

We set out to build Few Will Hunt, the world’s largest community of hard workers,

And its members, The Few, would be united in 1 clear mission:

Restore the dignity of hard work

The Few would restore hard work to the rank and respect that it once had in society…

To the rank and respect it deserves!

Not with the hot air of our words…

But with the hard action of our work.

We would set a new standard…

And show others how hard work could change their circumstances, their lives, and, ultimately, our society.

People called Drew and me “crazy” for setting this goal back then

But, here we are today, The Few are 100,000+ deep and stronger than ever…

Us changing society doesn’t seem so crazy now, does it?

To always advancing our mission!

Joey

BTW!

Not only do we have a mission-focused drop this FWH Friday, but we’ve got an INSANE site-wide deal to help you gear up and rep FWH. This is the only time you’ll see a deal like this in 2022. Don’t miss it.

Joey Bowen
What can’t really means

What can’t really means

I take my daughters (who are 5 years old and 2 years old) to the playground every week.

No matter which playground we visit, I get looks from other parents when they hear me say this one specific thing.

It’s something that my uncle said to me many years ago and it’s stuck with me ever since.

It’s the simplest but most effective response to “I can’t” that I’ve ever heard.

Here’s an example of it that happened at the playground last week:

My youngest daughter, Cecilia, showed interest in navigating the monkey bars.

No doubt she’s too young for them, but I always support her when she chooses to challenge herself.

She nervously stepped onto the first bar and I knew what was coming next:

“Daddy, I can’t, I can’t”, she said.

“I don’t know what ‘can’t’ means”, I replied with a confused face.

Out of the corner of my eye, I saw another parent reacting with what I’d describe as disbelief and a dash of disgust.

I know what you’re thinking — my daughter is young and this seems harsh…

But hear me out.

My daughter froze for a moment and fearfully looked at the bars ahead of her.

I could see the tiny wheels turning in her brain…

And then the magic happened.

She stepped on the next bar, and then the next one.

I held her stable as she climbed two more bars — and then safely reached the top.

“See, you can. You just have to try”, I reinforced.

She paused, smiled, and said — “Again!”

I share this story with you because too often in life we limit ourselves with the phrase “I can’t”.

We start holding ourselves back with this phrase at a young age and, if unchecked, we’ll continue to do so for our entire lives.

What “I can’t” really means is “I decide not to try”.

Look, it’s natural — we fear trying because we could end up:

Looking like an amateur

Bruising our ego

And failing outright

But the truth is:

All of these things are required to learn, grow, and achieve.

So the next time that you catch yourself saying “I can’t” —

Feel the fear,

Think about what “can’t” really means,

And remember:

All achievements, great and small, started simply with the decision to try.

Talk soon,

Joey
Joey Bowen